Household tasks are never pleasant. Who wants to deal with dirty laundry and stains and washing machines? We cannot change our daily routines. Except if we use a bit of magic.
Launching Essex MultiAction in the Cypriot Market, opposite the giants of Henkel and P&G needed all the magic it could get. The brand was positioned as a cleaning power with the ability to do its job effectively and effortlessly. Making life easier and a bit of fun.
The film was shot in a laundry room constructed inside a studio and the clothes were tied on fishing lines which helped them ‘fly’ over a green screen to be positioned later in the scene.
Production House: The Coffee Films